The pharmaceutical industry has been undergoing significant changes due to the increasing role of digital technologies. Digital channels, such as remote detailing through email and phone, product websites, HCP-portals, and social networks are gradually supporting and even replacing traditional channels, including face-to-face interactions with healthcare professionals through field forces. Most pharma companies are striving to adapt to the ever-evolving environment by implementing multiple digital channels to reach their customers.

Now Pharma Trend is supporting pharma companies in the Middle East region, providing them with all the required tools, database, physicians profiling, Rx data and apps to be able compete and tacitly achieve their new strategies and goals.