Ad Hoc Research

Main methodologies - as per project requirements

Quantitative Research
  • Brand tracker
  • Pre/Post launch test
  • Perceptual mapping
  • Customer satisfaction survey
  • New product development
  • Price elasticity
  • New concept test
  • Market sizing/market share
  • Message test
  • Sales force effectiveness (SFE) 
Methodologies:
  •  PAPI (Face to face interviews) , we have more than 60 interviewers across the region.
  •    CATI (computer assisted telephone interviews)
  •    CAWI (Computer Assisted Web Interviewing) 
Qualitative Research
  •  Attitudes
  • Product positioning
  • Opportunities
  • Unmet needs
  • Pre/post ad test
  • New product development
  • Price elasticity
  • Opinions & views
Methodologies:
  • IDI (In-depth interviews)   (we have 15 moderators and 25 interviewers)
  • Focus group ( 4-8 participants) for physicians, pharmacists, patients or consumers ( we have 12 professional moderators & 12 recruiters)
Omnibus / Telebus
  • Product awareness
  • Recall
  • Ad test
  • Perception
  • Usage
  • Consumption