It is a fully customized service, totally designed and developed by Pharma Trend which makes it possible to profile and identify the prescription habits of each and every single doctor (WHO IS PRESCRIBING WHAT) in a specific therapy area.

It is a sales management tool mainly designed on a dynamic program to help clients understand and classify their customers in terms of Rx behavior, ranking, potentiality and the optimum average number of rep visit to be made at customer level.

More than 15000 doctors have been interviewed and profiled by Pharma Trend team in the region.